Justin Thomas has been a practitioner of data-driven marketing since 2008. After helping big agencies create and manage analytical business cultures for clients including Toyota, Honda, Sony Pictures Entertainment, Universal Pictures, Starz, Hard Rock Hotels and Pepsi Co, Justin started JourneyEngine to help marketers and agencies of all sizes enjoy the same digital strategies.
Justin earned an MBA in Marketing Management from LMU LA and has since taught courses in Data Analytics and Digital Marketing at General Assembly’s LA campus. He’s a constant student of consumer behavior and a believer that the best marketers;
Use the left brain (analytical) to sharpen the right brain (creative)
Combine old-school concepts with leading-edge process
Relentlessly focus on business results that matter