Digital Marketing Support

If you don't have a client acquisition strategy, make sure to check out our Deep-Dive Audits. If you do have a strategy, the next step is to implement!

Digital marketing requires day-to-day maintenance, updates, and optimization to move the needle for your business. If you think this is something that can just be set and forgotten, think again!

If you and your team have the time, bandwidth, and expert knowledge to handle the work it takes to manage your campaign, that’s terrific! But after working with a ton of high-growth B2B’s, service providers and agencies we’ve found that it’s nearly impossible to focus on a separate area of expertise while managing what’s required to grow and scale smoothly.

We're here to take the load off of you and your team by handling the day-to-day maintenance for you, so that you can focus on what you do best. You can rest assured that your digital marketing management and optimization is in the best hands possible.

What We Provide:

PPC and Social Ads

SEO & PR Services

Tracking & Measurement

The first step is to schedule a discovery session, where we’ll ask you some questions and assess your needs. Within a few days of your first session we’ll send you a custom-built package that lays out how we can best work together on your specific project.

Pay-per-click (PPC) and social advertising can be the best ways to reach ideal prospects and to help them on their journey to becoming loyal clients. However, return on advertising dollars requires expert knowledge and experience in the "three levers"; biddingtargeting and creative. We use data-driven decisions to optimize these three levers.

Our Process

First, we’ll help determine your goals, plan a clear strategy, and choose the best channels to meet those goals (search, social, display, video, retargeting etc.). Then, we'll take over the technical aspects and the day-to-day management of your campaign, including regular tests and refinements with a focus on getting you a measurable, profitable return on investment.

Google Ads

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  • Search Engine Ads

  • YouTube Video Ads

  • Google Display Network

Facebook & Instagram Ads

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  • Brand Awareness

  • App Installs

  • Social Engagement

  • Lead Generation

  • Traffic and Conversions

A good SEO strategy starts with thorough research and ends with a plan to get you in front of your consumers when it matters most. Our process uses proven, data-driven strategy to uncover the most valuable opportunities for you to rank and to make sure legitimate customers have every opportunity to find your business.

SEO Services:

  • Technical Site Audits
  • Keyword Research
  • On-Page Optimization
  • Internal Linking Structure
  • White-Hat Link Building
  • SEO Reporting

Knowing how to set the right goals, monitor your strategy, and make decisions based on data are the most critical skills for success in the digital space. Doing so requires the knowledge to implement the right tools, the skill to draw insights, and the experience to take actions that create a consistent, measured impact on your business.

Let us build a Measurement Model and implement a system that creates a clear line of sight for your business goals today.

Analytics Services:

  • Analytics Audits

  • Measurement Model Consulting

  • Tagging and Tool Setup

  • Visualization and Dashboards

  • Campaign Attribution

  • Scheduled Reporting

Have you been wondering why your site isn’t ranking for keywords that are crucial to your business? Would you like to be certain that all your SEO bases are covered and that you have the best possible chance to be found by your most valuable customers?

After working with hundreds of businesses, we’ve found very few sites that can’t be improved in some way through SEO best practices. Many businesses we work with even understand where they’re falling short, but have trouble prioritizing and implementing the right fixes. You shouldn’t have to tackle that alone, which is why we developed the Deep-Dive Technical Site Audit.

OUR AUDIT PROCESS

This isn’t your run-of-the-mill SEO checkup. Our exhaustive technical site audits have the power to expose all problem areas that may be hindering desired rankings or preventing legitimate customers from finding your site. We use top-of-the-line crawl diagnostic and analysis tools to cover hundreds of checkpoints and to reveal information architecture issues that might be negatively affecting rankings. 

YOUR CUSTOM ROADMAP

After we conduct our analysis, we’ll provide you with a roadmap that includes:

•    A one-on-one video meeting.
•    A prioritized, step-by-step list of elements to address.
•    A customized plan of action to optimize your online presence.

The plan and reports are yours to keep and share with your team or marketing professional as needed.

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100% Money Back Guarantee

If, after we deliver your audit and plan you do not think you can use this information to dramatically improve your results, simply ask us for a full refund. 

Take the next step to digital success. Once you submit your request we’ll schedule a time for you to talk with Justin for an initial discovery session. The estimated time to deliver your audit and action plan is approximately two weeks after our first meeting.

AREAS COVERED

Your Technical Site Audit covers 18 top-level SEO checkpoint areas.

(If you're unfamiliar with any of these, don't worry. This will all make sense by the end of the process).

Content
•    Thin content
•    Duplicate content
•    Hidden content
•    Under-optimized pages
•    Issues with header tags
•    Top pages with low CTRs
•    Under-optimized landing pages
•    Obtrusive ads

Crawl
•    Anomalies in crawl rate
•    Index bloat
•    Broken money pages
•    404 page trends
•    404 page configuration issues
•    Server issues
•    Low-value content handling
•    Cloaking
•    Ineffective use of no-follow tags
•    Navigation indexing
•    Pagination issues
•    Lazy load content indexing

Sitemap
•    Missing sitemaps
•    Sitemap submissions
•    Sitemap errors
•    Low-quality pages in sitemap
•    Blocked pages in sitemap
•    Sitemap optimization

Robots.txt
•    Missing robots.txt file(s)
•    Sitemap declarations
•    Robots.txt errors
•    Pages that shouldn’t be blocked
•    Wildcards used ineffectively

Canonicalization
•    Homepage canonicalization
•    Canonicalizing duplicate content
•    Case issues
•    Missing canonical tags
•    Configuration issues
•    Self-referential canonicals
•    Cross-site canonicals

Architecture
•    Directory structure
•    Breadcrumb optimization
•    Infinite scroll issues
•    Dynamic URLs
•    URL configuration

Internal Links
•    Links to high-authority pages
•    Links to broken pages
•    Anchor text optimization
•    Daisy-chain links
•    Links between content and money pages
•    Linking and JavaScript

Inbound Links
•    Inbound link trending
•    Spammy links
•    Best link opportunities
•    Backlink recovery

Semantic Markup
•    Missing structured data
•    Rich snippet opportunities
•    Structured data errors
•    Local business markup
•    Missing snippets

Images
•    Image placement analysis
•    Image optimization
•    ALT text optimization
•    Image sitemaps
•    Visibility in image search

Meta Titles
•    Missing titles
•    Title optimization
•    Long titles
•    Duplicate titles
•    Title fix prioritization

Meta Descriptions
•    Missing descriptions
•    Description optimization
•    Long descriptions
•    Duplicate descriptions
•    Description fix prioritization

Site Speed
•    Analysis of money pages
•    Page caching
•    HTTP request analysis
•    Gzip compression
•    Inline CSS and JavaScript
•    Asset minification

Mobile
•    Mobile-friendly analysis
•    Resource blocking
•    Vary HTTP header issues
•    Rel alternate and canonical confusion
•    Mobile sitemaps
•    Redirect issues
•    Mobile-only broken pages
•    App interstitial issues
•    Media query analysis
•    App indexing issues
•    Google AMP analysis
•    Image optimization on mobile

International
•    Geotargeting
•    Mismatched hreflang and canonical tags
•    Missing hreflang tags
•    Hreflang errors
•    International backlink analysis
•    Outdated tags

Business
•    Google My Business analysis
•    Bing Places analysis
•    Knowledge graph info incorrect
•    Location page issues
•    Missing favicon
•    Reputation management

News
•    Article indexing
•    News sitemap strategy
•    Google News formatting issues
•    News video strategy
•    Mobile optimization
•    Mobile app highlight opportunity

HTTP to HTTPS Migration
•    Common errors
•    Server key analysis
•    Redirect strategy
•    Missing canonical tags
•    Missing robots.txt
•    Updating disavow file
•    Common Google search console issues
•    Optimization of Google Analytics for secure site