Justin Thomas Justin Thomas

The Perfect Startup Marketing Team Structure

Drawing from the wisdom of industry veterans, this article is going to equip you with knowledge and tools to build a dynamic and lean marketing team — tailored for the unique challenges and opportunities of the startup world.

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Justin Thomas Justin Thomas

Higher Education Content Marketing: The Student Journey

Discover the “student journey” - an essential concept to grasp when it comes to marketing for higher education. In this guide you’ll learn the various types of content that will resonate with your student prospects and move them along the journey to enrollment.

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Justin Thomas Justin Thomas

How to Raise Funds for an EdTech Startup - 6 Proven Steps

In this article we’re going to expose proven, first-hand fundraising secrets straight from a founder who has the process down to a science. You’ll discover the importance of problem-solving, defining product-market fit, and starting lean to attract investors. We’ll be sharing insights from Rune Hauge, founder of Mentorcam, who navigated the world of venture capital to secure over $4m in funding.

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Justin Thomas Justin Thomas

THE 5 EdTech Marketing Strategies You Need for 2024

As the EdTech and online education industries continues to evolve, so must your EdTech Marketing Strategy.

Avoid wasting your budget chasing vanity metrics.

In this article, we show you how to create a strategy that generates sales, pipeline and revenue.

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Andrew Sunil Andrew Sunil

Product-Led Content: What it is and How it’s Done [Full Guide]

If you find yourself feeling uncertain about the type of content to create, or questioning the effectiveness of SEO in 2023, then you're in the right place.

In this blog post, we're about to unlock the secrets to crafting compelling product-led content.

Content that not only generates leads. But also positions your company as a respected thought leader in your industry.

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Justin Thomas Justin Thomas

SEO Benchmarks For EdTech Companies

If you're a marketing professional at an Ed Tech company, this tool is a must-see! With it, you can easily benchmark your website's performance against similar-sized competitors, gain insights to improve your marketing strategy, and stay ahead of the competition. Best of all, it's completely free to use. So join me as I walk you through how to use this powerful tool and start taking your marketing game to the next level!

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