The Marketing Analytics Consulting Agency

For Tech Brands, eCommerce Shops and Digital Agencies

We build custom “pipelines” that bring clarity to your data and remove the headaches from your analysis process. Permanently.

Let’s Automate Your Analysis! ⚡

SCHEDULE CONSULT

As a Marketer, you Work With a Mind-Numbing Amount of Data.

From sources like:

👉 Google Analytics

👉 Google Search Console

👉 CRM Platforms (Hubspot, Salesforce, PipeDrive)

👉 eCom Platforms (Shopify, Amazon)

👉 Payment Processors

👉 Facebook Ads Analytics

👉 Google Ads Analytics

👉 SEO Analytics Software (Ahrefs, SEMRush..)

👉 Social Listening Tools …

Ad Nauseam.

You Need to Answer a Few Simple Questions:

❓How many qualified leads and how much top-line revenue result from your various marketing efforts?

❓How should you balance ad spend between ad channels and campaigns?

❓What content and promotion levers should you pull to move the needle on marketing ROI?

But Answering These Questions is Not So Simple.

And Often not Very Fun..

Your Analysis Process May Look Something Like;

🕒 Digging through different software in search of the right reports

🕒 Manually exporting CSV’s to “muck around” in Google Sheets or Excel

🕒 Cleaning data sets to make sure results are trustworthy

🕒 Writing formulas to join together a coherent story about marketing ROI

🕒 “Prettifying” slides and dashboards to send your team or clients

Ad Nauseam.

👆 All time you could have spent on high value, rewarding tasks — lost in tedium ..

The End Result?

Bad cases of carpal tunnel ..

Burned out marketers and analysts 😩

We’re Going to Put a Stop to All of That. Today! 🦸

Just like we did for Josh..

You’ve Tried Software That’s Supposed to Simplify Analysis ..

And you’ve probably found that standard analytics software is not the solution.

That’s because every business is different.

Every unique growth strategy needs a unique “recipe” for analysis.

Canned reporting just can’t get that job done.

Not alone ..

Your software stack needs help!

We Build Custom Data Analysis Tools to Fit Your Needs.

You work hard marketing your business.

You shouldn’t have to work so hard to understand the results!

We want to build you a custom tool (or a suite of tools), that automates this process.

So you can finally show the clear value of your customers and marketing efforts.

Here’s how it works 👇

Build Your Data Pipeline Roadmap

You have valuable knowledge about your business, customers and analysis process that our team needs to understand.

During our initial consultations, we’ll hack an understanding of your key analysis questions, roadblocks and bottlenecks.

With your inputs we write your initial “data pipeline roadmap”.

Your plan lays out a step-by-step plan we’ll follow to execute your final product — broken into 3-4 week project “build sprints”.

The Process for Each Build Sprint Follows..

Select Your Analytics Automation Technology [Week 1]

All the right Ingredients for your analysis recipe;

⚙️ The API’s and data sources that we’ll be using to build your solution (site analytics, ad platforms, CRM..)

⚙️ The “ETL” software we’ll use to automate the flow of data from your data sources into your tool (Supermetrics, Stitch, Fivetran..)

⚙️ The destination or data warehouse your data will live in (Google Sheets, Google Bigquery, Amazon Redshift..)

⚙️ The tool we’ll use to visualize and “beautify” the output (Google Data Studio, Looker, Tableau..)

Write Custom Marketing + Attribution Models [Week 2]

We get busy writing custom formulas and SQL models.

Your models transform raw data into answers for your biggest business questions;

❓What is the ROI of my marketing efforts?

❓How should I balance ad spend between channels and campaigns?

❓What are my most valuable segments of customers?

❓Where are my biggest opportunities for content, keywords, platforms..?

❓Should the marketing team throw a party or go back to the drawing board?

Complete Data Visualization Tool [Week 3-5]

Your custom tool — hot off the press!

You’ll have the first iteration of your fully automated tool to review by week 4.

We’ll revise to your liking and once you sign-off it’s yours to use, forever!

Enjoy advancing your marketing goals, free from carpal-tunnel. 🙂

The Results?

Big Lifts in Marketing ROI 📈

A Joyful Workflow 🙏

Happy Marketers and Analysts. 😌

Ongoing Analytics Consulting [Week 5+]

We want you to get the most of your analysis tools!

Once your tool build is complete, it’s your’s to use free of charge.

Many teams want us to stick around and provide ongoing support for other tasks.

We’re happy to deliver!

Here are some of the ongoing consulting services we provide;

👉 Maintenance and updates to your existing dashboards

👉 On-boarding for new data sources, websites or clients

👉 Scheduled summary analysis of your data

👉 Entirely new build sprints

Here’s What Our Clients Have to Say

“JourneyEngine are the foremost experts in marketing analytics that we have found to date. Our tool’s enhanced reporting capabilities have helped our brand better back business pitches.”

— Josh Krakauer, CEO @ Sculpt Agency

“JourneyEngine built a Buyer Segmentation Tool that gave us an inner look at what our customers were doing and helped us accurately see which channels were driving sales MoM.”

— Mike Silva, Dir of Marketing @ Legendary Nutrition

“JourneyEngine Inc provided thorough, insightful, and excellent work. Their team had a very effective workflow. Their efforts were responsive, flexible, and collaborative.”

— Patrick McCormick, Managing Dir @ DCX Growth Accelerator