Web Analytics Consulting Services
Setting growth targets, monitoring your strategy and making decisions based on data are the most critical skills in digital marketing — whether you’re a marketer or an agency. Period.
But to really be “data-driven”, you need knowledge to implement the right tools, the skill to draw insights, and a system that makes it dead simple to take actions that create a consistent, measured impact on your business.
Most businesses are already collecting a paralyzing amount of data. But, when it comes to using it to create value even the most experienced teams get lost.
Let us demystify what it takes to be truly data-driven, by helping you build an engine that creates a clear line-of-sight for your business goals today.
Here’s How we Make Data-Drive —
The first step is to make sure you have the tools you need and that they’re set up in w way that can fuel your engine properly.
Our audit is comprehensive in breadth and depth, covering 213 checkpoints to ensure a flawless setup and configuration of the tools you need for tracking and performance of your data analytics.
Proper management of your digital marketing and analytics tags is absolutely vital to being a data-driven and agile marketer.
A good TMS (Tag Management System) like Google Tag Manager allows you to implement advanced scripts like paid social/SEM pixels, analytics tags and other important website markups and schema without in a matter of minutes, without needing a developer.
Our consultants will help you choose the TMS that’s right for your business, define which tags to use and then implement them on your behalf.
Digital Marketing Measurement Model
Great marketers understand the concept of the buyer journey, and measure it properly.
We use a six-stage model to set KPI’s for each part of your buyer’s journey and for each piece of content and channel in your marketing engine.
Data Pipeline Automation
Spending time “pulling” data sucks.
More importantly, letting your team spin their wheels with data work can absolutely paralyze your business.
That’s why you need to create a system that lets you spend time with insight, not data.
Using ETL software like Supermetrics and Stitch, data visualization tools like Google Data Studio and Tableau and typically a data warehouse like Google BigQuery, we build you an engine that makes going from data to insight like clockwork.
Custom Data Visualization
A good visualization system means getting each member of your team the data they need to do their daily job, when they need it, and in a way that they can understand, use and enjoy!
We onboard each relevant team member, dive deep to assess their unique needs and work to build a visualization system that will make even the most data-resistant of teams smile. :)
Digital Marketing Case Studies
Quality case studies can be one of the best ways to strengthen your relationships with business stakeholders and help them understand your value, as well as improve your entire sales cycle.
Our case studies have helped businesses win industry awards, land contracts and secure millions in recurring revenue.
Let our consultants, storytellers and designers help tell your team’s story and leverage it the best way possible.
Consistency is the key to moving the needle, when it comes to data.
Quality analysis and ongoing diagnostics provide the pulse of how well your initial plan is being carried out, when to celebrate and when to go back to the drawing board.
Our typical reporting calendar includes weekly dashboard reviews, monthly tactical analysis and quarterly strategy realignment and goal setting.
Analytics Consulting for Digital Agencies
On a scale of 1-10, how data-driven is your agency?
One being cavemen and 10 being laboratory.
Are you satisfied with that number?
Your team may deliver outstanding work, but a sub-optimal process for using and delivering data is often the #1 obstacle between scaling to more, bigger and better contracts.
We’ve mapped a process to dive in and help your agency scale the ladder of analytical maturity, using data to drive results and win more business from your ideal clients.
Our work has helped agencies win industry awards, land AOR contracts and secure millions in recurring revenue.
If you’re a growing agency looking to level-up, you’re in the right place!
How We Can Help Grow Your Agency
Build an Agency Data Pipeline that Makes Complex Analysis Work Easy as Pie for the Whole Team
Training days (teams of any size) to help install the data-driven agency culture
Support Client Pitches with Analysis and Data-Backed Strategy
End-to-End Case Studies to Highlight Campaign Results