Google Sheets and Google Data Studio Templates for Marketers

Our plug-and-play templates are designed to make your team more productive, effective and Data-Driven. 


1 | Journey Strategy and Measurement Model Blueprint (Google Sheets)


The “Buyer Journey” framework is the core concept behind everything we do at JourneyEngine. It is the system we use to deliver the right content, marketing and measurement for each stage the buyer goes through before, during and after money changes hands.

This template includes step-by-step instruction on how you can implement the system in your own business.

Read more about The Client Journey Framework

2 | The Automated Facebook and Instagram Wall Post Dashboard (Google Sheets + Data Studio)


A gift for the Social Media Manager in your life - roll up your organic Facebook + Instagram data into one sexy dashboard and never worry about "pulling" post-level stats.. ever again.

Read our guest post on CIFL

3 | The Competitive Intelligence Audit (Google Sheets + Data Studio)

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One of the best ways to quickly gain expertise in any industry or niche is data-driven competitive intelligence analysis.

This customizable Google Sheet + Data Studio template will aggregate all the data sources you need for a comprehensive competitive into one streamlined visualization.

Read more about Competitive Intelligence Analysis

4 | Digital Marketing ROI Template (Google Sheets + Data Studio)

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Many marketers are afraid to breach the topic of ROI, because it seems difficult and overwhelming. But great campaigns begin with an ROI projection.

Projecting your ROI doesn’t have to be a scary undertaking. These templates will help you lay out multiple scenarios for what you can do for your business.

Read more about How to Calculate and Project Marketing ROI

5 | Marketing Reporting Calendar Template (Google Sheets)

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It’s a waste to create a one-size-fits-all report and deliver it to everyone in the business. The type, frequency, and granularity of data you deliver to people should depend on their role.

In your calendar, you’ll want to note which stakeholders receive which reports and lay out the purpose/value of each report.

This sample template will help you stay on track with reporting.

Read more about Why and How to Schedule Marketing Reports